What Publishers Clearing House Can Teach Collectors



Learn from the pros how to
make the best use of that
real estate on your envelope!

Love ’em or hate ’em, there’s no doubt what’s in your mailbox.

PCH knows how to use every inch of an envelope (front AND back). You get their message long before you start to tear open that flap separating you and an almost-guaranteed jackpot.

(No, I haven’t received my giant cardboard check yet, either…)

Collector Dan Brunetti’s success with Alan Trammell got me thinking. There’s so much space on that two-sided envelope.

Why not summarize what your letter’s about? The best letter in the world doesn’t work if it’s unread.

For instance:

“Was At Your 1st Game!”

“Saw 3 HR Game, 2004.”

“Fellow Alabama native.”

Does the player speak more than one language? Add a brief non-English “good luck” or related greeting.

I’ve never felt that “Payment enclosed” on the envelope is a good idea. Keep the added notation about the person, not the process.

Most of all, be honest. If your envelope enticement doesn’t match your letter and contents, get ready for life in the recycling bin.

Sadly, some current and former players may be seeking reasons not to read your letter. Your envelope is competing with a mountain of fan mail for someone’s attention. Take your best swing.

Hey, Washington Nationals! Broadcaster Jason Benetti Deserves A Call-Up, Too!

Benetti Interviewed Syracuse manager
Tony Beasley in this 2012 feature
available on YouTube.
 

The Syracuse Chiefs have been a high-profile AAA team, since the heralded debuts of talents like Bryce Harper and Stephen Strasburg. One of the first to tell their stories was the team’s broadcaster, Jason Benetti.

In 2013, the media turned its attention to Benetti. The stories highlighted the fact that the team’s voice does his job, despite cerebral palsy. The Washington Post and CNN were just two national outlets to cheer on the commentator.

I checked out Benetti’s calls on the team website. Syracuse has been a baseball leader in internet game broadcasts. He’s a passionate, talented announcer who knows and respects the game.

Who else knows? I contacted Benetti, receiving this update in return:

Q: What’s your baseball background?

A: I spent two seasons in the Carolina League with the Advanced-A Salem club.  Before that, I called a year of independent ball with the Windy City ThunderBolts.

Q: With such national recognition, I’m sure your autograph requests will grow. Have you been depicted in any team sets?

A: Never had a card.

Q: How do you feel about autograph collectors?
 
A: I’ve had some kids ask me to sign baseballs.  I generally ask them if they really want me to sign.  If they respond affirmatively, I then let them know the tragic effects my signature will have on the ball’s value.  Then, I sign it.  
I’d be absolutely happy to sign something someone would send.  Especially if it’s edible and I don’t have to return it.  🙂
Q: More people should hear you in action. Suggestions?
 
A: The multimedia page of www.syracusechiefs.com is where you can find live coverage of all of our games.  Thanks for asking.

I like this 2010 feature about Benetti by Tom Leo, too. I hope you will, too.

Sept. 1 was roster expansion throughout the majors. I’d like to see teams like Washington promote guys like Jason Benetti. Talent isn’t limited to the field.

On this Labor Day, I must say it. This career is a labor of love. Jason Benetti’s is one broadcast I’ll stay tuned for.

Decoding Alan Trammell

A selective hitter
and signer
these days!

Congrats to collector Dan Brunetti.

After getting one of the increasing rejections by Alan Trammell (card returned unsigned in the SASE), Dan tried again.

“I sent the second time in a big yellow envelope.  I wrote “2nd attempt” on the back of the envelope so he might see it when he opened it.”

Studying the recording attempts and rejections for a problematic signer like Trammell (whose autograph attitudes seem to have taken a U-turn beginning in 2010 as a Cubs coach), can be done easily with a source like www.sportscollectors.net.

However, the time comes when you have to make your own game plan. Everyone is different. Time of the year (in- or off-season) may matter, too. Even retirees can be busier in summer.

The moral of this story is to keep hope. Don’t risk losing a valuable card from your collection. Yet, figure out a way to stand out from the other requests, and you may be smiling like Dan.

Coming Monday: Baseball’s most inspirational broadcaster?

Jack Damaska Shined Versus Hall of Famers Phil Niekro, Satchel Paige

Although this pose
of Paige as a Brave
seems halfway
common on eBay,
his history in Atlanta
is more obscure.
Here’s a great account
by Larry Tye.

Jack Damaska personified the AAAA player of the 1960s.

He remained a notch above most AAA talent. Still, Damaska wasn’t getting another chance at the majors.

Nonetheless, his skills may have shined brightest in the 1965 International League All-Star Game.

Years ago, minor league all-stars would get an exhibition against a major league team.

The minor leaguers topped the Milwaukee Braves, thanks to three hits, two RBI and a home run by Damaska.

He earned each hit, battling future Hall of Famer Phil Niekro.

Damaska recalled:

“Thanks for remembering my game in the International League All-Star game against Milwaukee. I just wanted to prove that I could play with them. (But never got the chance.)

Hitting the knuckleball, I just tried to hit up the middle and keep from striking out.”

That wouldn’t be the last HOFer Damaska faced. He concluded his letter with this historical footnote:

“Last player to get hit off Satchel Paige in his career. 1969 Spring Training against Atlanta Braves, Savannah, Georgia.”

‘Now Pitching For the Yankees’ – Sample Marty Appel’s New Book!

Anyone who read Pinstripe Empire will know that Marty Appel is NOT a baseball egghead or stuffy scholar.

He writes like a real fan. This is someone who has been front and center for countless moments in Yankees history. Nevertheless, he doesn’t write down to readers. He warms up his baseball time machine and takes us along to relive his adventures.

That’s why I’m yelling STOP THE PRESSES here at the blog for the chance to bring you news of Marty’s newest: Now Pitching for the Yankees.

Why tell you about the book, when I can show you? Here’s an excerpt from his newest work. Click the link and hear about the brave man who ended Oscar Gamble’s afro.

Fans of any team will love Marty’s latest. Ever imagined what being a team spokesman is like? He shares all. Even if this year’s club is struggling, this Yankees book is a can’t-miss winner.

Coming Monday (at last)! Who connected off Phil Niekro and Satchel Paige?